Alejandro Rodríguez Sanz 👋
A Passionate Graphic Designer 🖥️ & Frond End having 8 years of experience.
Client For:
No Me Llames Dolores 280
Overview
For No Me Llames Dolores 280, I delivered both the web design and the full website build end-to-end: visual direction, content structure, and responsive development.
The goal was to create a clear, modern experience aligned with the brand identity and designed to turn visits into contacts.
The project was completed with a strong focus on performance, accessibility, and SEO, ensuring visual consistency (typography, color, spacing) and adding subtle microinteractions to bring the interface to life without distraction.
Wireframing and Prototyping:
I began with wireframes and an information hierarchy definition to ensure intuitive navigation.
From there, I designed the key screens and translated everything into a 100% responsive layout, using flexible structures (Grid/Flexbox) so the site adapts smoothly across mobile, tablet, and desktop.
Challenges
In this type of project, the main challenge is balancing aesthetics and functionality: a visually strong website, while keeping it fast, accessible, and easy to use.
Responsive Design:
- Challenge: Maintaining a solid composition across all screen sizes without losing hierarchy or readability.
- Solution: Fluid grid systems, responsive typography, and breakpoint-specific refinements for a consistent result.
Brand Identity & Visual Consistency:
- Challenge: Translating the brand’s visual identity into a coherent digital language.
- Solution: Defining the palette, typography, and reusable UI components to maintain consistency across the site.
User Experience (UX):
- Challenge: Simplifying the user journey so people quickly reach what matters most (services, information, and contact).
- Solution: Clear structure, visible CTAs, and subtle microinteractions to guide navigation.
Performance & SEO:
- Challenge: Keeping the experience fast without sacrificing strong visual assets.
- Solution: On-page SEO best practices, semantic HTML, image optimization, and efficient loading.
