Alejandro Rodríguez Sanz 👋
A Passionate Graphic Designer 🖥️ & Frond End having 8 years of experience.
Client For:
Cervecería El Enfriador
Overview
For Cervecería El Enfriador, I handled both the web design and the full website build from start to finish: visual direction, content structure, and responsive development.
The goal was to create a clear, modern experience aligned with the brand identity and focused on turning visits into contacts.
The project was delivered with a strong focus on performance, accessibility, and SEO, ensuring visual consistency (typography, color, spacing) and adding subtle microinteractions to bring dynamism without distraction.
Wireframing and Prototyping:
I started with wireframes and an information hierarchy definition to ensure intuitive navigation.
From there, I designed the key screens and translated the UI into a fully responsive layout, using flexible structures (Grid/Flexbox) so everything adapts properly across mobile, tablet, and desktop.
Challenges
In projects like this, the challenge is balancing aesthetics and functionality: a visually strong website, but also fast, accessible, and easy to use.
Responsive Design:
- Challenge: Maintaining a solid composition across all screen sizes without losing hierarchy or readability.
- Solution: Fluid grid systems, responsive typography, and breakpoint-specific tweaks for a consistent result.
Brand Identity & Visual Consistency:
- Challenge: Translating the brand’s visual identity into a coherent digital language.
- Solution: Defining the color palette, typography, and reusable UI components to maintain consistency across the entire website.
User Experience (UX):
- Challenge: Simplifying the user journey so people quickly reach what matters most (services, information, and contact).
- Solution: Clear structure, visible CTAs, and subtle microinteractions to guide navigation.
Performance & SEO:
- Challenge: Keeping the experience fast without giving up strong visual assets.
- Solution: On-page SEO best practices, semantic HTML, image optimization, and efficient loading.
