A Passionate Graphic Designer 🖥️ & Frond End having 8 years of experience.
Discover my projects through an immersive interactive videogame experience.
Project Type:
Services:
Betandeal – Concept Case Study
is a speculative product concept created to explore how a modern
Betandeal web experience
could look when designed with a
mobile-first
and
conversion-driven
mindset.
The project was designed after my conversation with the recruiter, translating their feedback into a practical proposal built to improve hierarchy, clarity and action flow.
The project was built as a portfolio concept to showcase how I would approach a digital product in the
affiliate / iGaming
space: landing experience, offer discovery, trust signals, and friction reduction across the full journey.
UX Strategy and Interface System:
I structured the concept around a few key principles: fast scanning on mobile, visual prioritisation of the most relevant offers, strong contrast on action buttons, and modular cards that can scale across sports, casino and poker categories.
The goal was to combine
performance marketing logic
with a polished UI layer that feels modern, credible and easy to use.
A quick look at the original website before the redesign. This helped define which parts of the experience needed a stronger hierarchy, clearer conversion paths and a more structured product narrative.
The original website had a solid visual presence, but the overall structure did not clearly guide users towards the most important actions.
Content blocks competed for attention, the hierarchy felt less focused and the conversion journey could be made more direct across key sections such as products, credibility and contact.
These screens show the redesigned direction developed in Figma after analysing the original website. The new proposal focuses on a clearer hierarchy, stronger CTAs and a more conversion-oriented user flow.
Designing in this category means balancing clarity, speed and trust . The interface has to feel attractive and commercial, but without overwhelming the user or hiding the most important information.
